Email Marketing

Family Lawyer’s Essential Guide To The Benefits Of Email Marketing

Family lawyers can use many ways to promote their law practice and its services online, which is a double-edged sword because most of the confusion in the minds of family lawyers exists because there are so many options to choose from. One route that has proven to be successful is to hire the services of a digital marketing company to take care of all of your online marketing for you.

If you want to take action yourself, we highly recommend that one of the first marketing channels you utilise is email marketing. Email marketing is regarded amongst top online marketing experts as essential to their business and their clients’ companies. That means you should embrace email marketing, too, and here are some further reasons why that is the case.

Email Marketing Produces Consistent Results

We will not go as far as to say that you can predict with absolute certainty and accuracy how every email will perform; however, over time, you should see consistent results that you can rely on. These results cover the deliverability of emails, open rates, click-throughs, and, most importantly, how many subscribers move to become paying clients when you promote your services. Read more

Email Marketing

How Online Businesses Can Use Email Marketing To Their Advantage

An online business has a lot of marketing tools at their disposal and it needs to find one which best compliments its marketing strategy. Online businesses can make use of social media marketing, effective SEO, email marketing, and digital marketing platforms to reach their customers. However, it is important that the business realize which platform works best for them and where their customers are much more likely to engage with them and make purchase decisions. Many online businesses undermine email marketing and deem it as an older and less efficient marketing method as compared to social media marketing and/or SEO. However, recent researches proof that email marketing is one of the most efficient and cost effective marketing tools for online businesses.

According to a research by McKinsey, email marketing is 40 times more effective than social media marketing in helping the business acquire and retain more customers. Email marketing makes the online business seem much more professional and credible and makes it easier for the client to trust the firm they are dealing with. Moreover, it is much easier for organizational offering to get lost in the social media’s news feed rather than in an inbox. By incorporating newsletters in email marketing, the customers do not only stay abreast of the organizational offerings but are also able to forge a personal connection with the online business by staying abreast of their internal environment as well. Read more