SEO, or search engine optimisation can be difficult for small websites. They simply don’t have the capacity or the amount of content needed to compete with the major players in the online space, and this can lead to a number of major challenges.
Unfortunately, these challenges can cause smaller websites to suffer, ultimately leading to poor search engine rankings and low traffic. Some of the biggest SEO challenges for small websites include:
Local SEO Optimisation:
A lot of small business websites don’t realise how important it is to optimise their sites for their location. Since a lot of small websites are meant to be complementary to an offline business, it is very important to target your content to people who live in your area. This means that you should use location specific keywords.
However, if you live in a major city or built up area, location related keywords can become quite competitive. This means that you may find it hard to rank highly for them, especially if you are competing against larger businesses with a bigger online marketing budget.
In the world of the internet and online business, any company which doesn’t utilise social media as part of its marketing efforts is giving its competitors a huge advantage. Whether the reason for not using social media is a lack of knowledge or a lack of time there is a simple solution, and that is employing a digital marketingagency to do it all for you.
The first objection that is normally raised with this suggestion is the cost, and yes, a digital marketing agency will require you to pay a fee for their services. But just consider the ‘cost’ of not using social media.
You can be certain most of your competitors are using social media in one way or another. By doing so they are enhancing their brand and building relationships with their followers. The long-term benefit of this is massive as it creates loyal supporters who not only buy their products, they will also promote them without being asked, by sharing social media posts. Every individual who your competitors welcome into the fold via social media is a potential customer that isn’t likely to come your way.
If you feel that the brand your business or company has is not as strong or effective as it should be compared to your competitors, then it is probably time for you to employ the services of an internet business consultant who specialises in company branding.
The reason some brands are not strong is often down to the fact that the business owner undertook the task of implementing the branding strategy themselves, and whilst this is laudable, in most cases it turns out to be ineffective. The reason it is ineffective is that no matter how good a business person might be, it is unlikely that they are experts in all the fields necessary to create a viable brand.
For instance, there is the crucial first step of researching within the industry or niche what sorts of branding are the most effective. This is not so you can copy another business but there is nothing wrong with taking ideas that work and basing your own branding upon those principles. An internet business consultant will either have those skills themselves or will have someone on their team who is well versed in researching brands and determining what makes them successful.
To those unfamiliar with SEO, from a distance it can seem as complicated as the wiring inside a passenger jet. Firstly, it is not and secondly it is lot easier to learn SEO than the electrics which keep an aircraft flying.
Nevertheless, there are lots of valid reasons why rather than learning to do SEO for yourself, you would want to outsource to someone else with the knowledge required to get websites higher rankings in the search engines.
If your company is big enough the first possibility might be to employ someone within your business This position would give someone the job of assessing, updating and taking the action required on an ongoing basis to keep the company’s website ranked highly as possible.
The ultimate goal of many businesses with websites is to attract as many people to those web pages as possible. Most people do this through the use of SEO content, but did you know that there’s a right and wrong way to use SEO?
While it’s easy to assume any way you achieve traffic to your website is a good way, there are some methods Google does not approve of.
The worst thing you can do as a business owner is get in the bad books of the search engine giant. Below we outline the three sections your SEO content can fall into.
White hat White hat SEO content is what all business owners should aspire to have.
After all, if you end up with black hat SEO content, your search engine rankings will be short lived and this can have a detrimental effect on your business. White hat SEO content is considered white hat if it doesn’t aim to deceive anyone. There are no ‘hard and fast’ rules but this is the gist of what is expected. The content that ranks on Google is the content your potential customers are seeing.
White hat SEO content is for your visitors to read and appreciate, with the end goal being a sale made from that visit to your website.
Whether you are new to SEO or are happy to outsource it all to a consultant or agency there are several SEO terms which you should know and more importantly why they matter so much in the world of search engine optimisation. Without this knowledge, you are at a huge disadvantage especially when you don’t know what your SEO consultant is talking about when they are updating you.
The first term is ALGORITHM which is another word for a formula or set or rules. Within the world of SEO, the most important algorithm is the one Google uses for its search results. Their algorithm basically dictates what helps and what hinders a website to rank highly. There is no way of ever knowing Google’s algorithm in full but many SEO experts run tests on thousands of websites to establish the basics.
A BACKLINK is a link from another website to yours and Google take notice of these when it comes to search ranking. Whilst having lots of backlinks can help, what is more important is the authority and importance of the sites that the links come from. The bigger and more powerful a website is the more power it passes back to your site when it links to you.
If you compare eCommerce trends across the world and focus on Australia, it’s clear to see there’s an arrow pointing in the upwards direction. In Australia, eCommerce is growing at a rapid pace and there’s little chance of it slowing down anytime soon.
So, what’s feeding the trend? What’s causing millions of dollars to be spent online rather than in stores? Below are four reasons why eCommerce is so strong in Australia.
Increasing number of social media users Over 16 million people, or every 7 in 10, in Australia have a Facebook page.
What once used to be a means of staying in contact with friends is now a stage for eCommerce, online shopping, trading and so much more. Businesses are starting to see the benefits of advertising on Facebook rather than in more traditional avenues. This means users are exposed to a range of advertising they may have otherwise missed. The result is huge numbers of products being bought and sold on Facebook to boost what was already a strong eCommerce platform. This is also thanks to Facebook’s ‘Shop’ section which was developed in 2015.
Businesses no longer have to rely on their website to make them money in a competitive eCommerce market. One of the most popular social media platforms in the world is now able to help. (more…)