Landing pages are becoming more and more common as the internet expands. They are used for a variety of purposes, but are usually associated with some form of marketing or sales. Most landing pages are quite simple, have little content, and focus on making the viewer take a particular action of believe a particular thing. Landing pages play a huge part in modern web design. If you don’t understand them and what they are used for, then you are losing some serious potential for your website to expand.
What defines a landing page?
Generally, the aim of a landing page is to present a particular point or to sell a particular product. It is therefore important to make sure that you don’t use irrelevant content that is going to distract the viewer. A good landing page has a number of defining features, including:
When Jeff Bezos started Amazon back in 1994 few could have imagined, other than maybe Bezos himself, that it would grow to be the eCommerce giant that it has today. As the world’s largest online retailer, Amazon has customers in every corner of the globe, and the good news is you can use it to build your own eCommerce business.
The reason it is possible is that a huge part of Amazon’s operation is allowing independent sellers to place their goods for sale on their website and then taking a percentage of each sale.
For businesses, the obvious advantage of selling on Amazon is being able to set up an online store without having to build a website. Another huge benefit is the ability to use Amazon’s logistics system for storage, distribution, and delivery. For anyone wanting to start an eCommerce business the financial advantages of not requiring capital to invest in these systems is enormous.
If you already have products to sell making them available for sale on Amazon is a relatively straightforward process. There are some initial admin tasks as giving each product a unique Amazon code and setting up how you wish to be paid by Amazon but these are straightforward.
If you compare eCommerce trends across the world and focus on Australia, it’s clear to see there’s an arrow pointing in the upwards direction. In Australia, eCommerce is growing at a rapid pace and there’s little chance of it slowing down anytime soon.
So, what’s feeding the trend? What’s causing millions of dollars to be spent online rather than in stores? Below are four reasons why eCommerce is so strong in Australia.
Increasing number of social media users Over 16 million people, or every 7 in 10, in Australia have a Facebook page.
What once used to be a means of staying in contact with friends is now a stage for eCommerce, online shopping, trading and so much more. Businesses are starting to see the benefits of advertising on Facebook rather than in more traditional avenues. This means users are exposed to a range of advertising they may have otherwise missed. The result is huge numbers of products being bought and sold on Facebook to boost what was already a strong eCommerce platform.
This is also thanks to Facebook’s ‘Shop’ section which was developed in 2015.
Businesses no longer have to rely on their website to make them money in a competitive eCommerce market. One of the most popular social media platforms in the world is now able to help. (more…)