Family lawyers can use many ways to promote their law practice and its services online, which is a double-edged sword because most of the confusion in the minds of family lawyers exists because there are so many options to choose from. One route that has proven to be successful is to hire the services of a digital marketing company to take care of all of your online marketing for you.
If you want to take action yourself, we highly recommend that one of the first marketing channels you utilise is email marketing. Email marketing is regarded amongst top online marketing experts as essential to their business and their clients’ companies. That means you should embrace email marketing, too, and here are some further reasons why that is the case.
Email Marketing Produces Consistent Results
We will not go as far as to say that you can predict with absolute certainty and accuracy how every email will perform; however, over time, you should see consistent results that you can rely on. These results cover the deliverability of emails, open rates, click-throughs, and, most importantly, how many subscribers move to become paying clients when you promote your services.
Email Allows You To Speak Directly To Each Subscriber
One of the benefits of email, compared to other marketing channels, such as display ads, is that it is considered more intimate. By that, we mean each email you send lands in each subscriber’s inbox, so in a sense, you are speaking to them directly when they open and read your emails. This helps your message resonate better, primarily if the letter within your email follows sound copywriting principles.
Your Subscriber List Is A Huge Asset
It would be best if you appreciated that your list of email subscribers is a huge asset that should be cherished. Unlike platforms such as social media where, at a whim, your page or even your account can be closed down due to an unwitting indiscretion that breaks their rules, that issue cannot happen with your list of email subscribers. A caveat here is you will lose them through unsubscribes if your emails offer them little value and are simply promotions every time.
Email Enables You To Build Trust And Credibility With Your Audience
One of the most significant benefits of email marketing is that it allows you to build and augment your credibility and the trust that those reading your email have in you through the content you publish in your emails. Given that trust and credibility will be essential for any family lawyer to be considered by an individual before hiring one to represent them, email can play a huge role in client acquisition for family lawyers.
You Can Promote Your Services Via Email
Speaking of client acquisition, this can occur using email if done correctly. By correctly, we mean not blasting your subscribers with continual sales messages urging them to become your clients. Not all of them will need a family lawyer now; however, when they do, and your emails have solidified you as a trustworthy and knowledgeable family lawyer in their mind, then a promotional email will have them calling your office to make an appointment.
Email Marketing Is Hugely Cost-Effective
Argued by many as email marketing’s most significant benefit, there is no denying that email marketing is not only cost-effective but the return on anything you invest in email can be huge. Using an autoresponder can be done for as little as $20 per month. Suppose you think that you would pay $240 for the year and that just one client acquired via email could be worth thousands of dollars. In that case, it proves how essential email marketing is to the profitability of your family lawyer business.