Email Marketing

How Online Businesses Can Use Email Marketing To Their Advantage

An online business has a lot of marketing tools at their disposal and it needs to find one which best compliments its marketing strategy. Online businesses can make use of social media marketing, effective SEO, email marketing, and digital marketing platforms to reach their customers. However, it is important that the business realize which platform works best for them and where their customers are much more likely to engage with them and make purchase decisions. Many online businesses undermine email marketing and deem it as an older and less efficient marketing method as compared to social media marketing and/or SEO. However, recent researches proof that email marketing is one of the most efficient and cost effective marketing tools for online businesses.

According to a research by McKinsey, email marketing is 40 times more effective than social media marketing in helping the business acquire and retain more customers. Email marketing makes the online business seem much more professional and credible and makes it easier for the client to trust the firm they are dealing with. Moreover, it is much easier for organizational offering to get lost in the social media’s news feed rather than in an inbox. By incorporating newsletters in email marketing, the customers do not only stay abreast of the organizational offerings but are also able to forge a personal connection with the online business by staying abreast of their internal environment as well.

Email marketing also enables the online business to not just present their offerings to the clients, but also use the marketing medium to inform and engage with the client. Email marketeers are now increasingly using content marketing in tandem with email marketing to provide valuable content, informative material and to share relevant and entertaining articles with the clients. This doesn’t only enable the firm to create buzz around its name and offerings but also enables the online business to connect with the customers. Therefore, it is important that online businesses collect email addresses of their clients so they can keep updating them about recent changes, new offers and/or to simply follow up them.

Email marketing also enables the online businesses to engage the customer in a more personal manner. Shopping cart updates can remind the customers to finish their transactions online. Special collection and special offer emails help the online businesses to interact with select clientele on special occasions and to treat them to exclusive offers and discounts. Email marketing also makes it easier for firms to collect testimonials and feedback so that future service and offerings can be improved. Thus, email marketing enables the online businesses to forge a much more meaningful and deeper connection with the clients than any other online marketing platform.

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