Whether you are new to SEO or are happy to outsource it all to a consultant or agency there are several SEO terms which you should know and more importantly why they matter so much in the world of search engine optimisation. Without this knowledge, you are at a huge disadvantage especially when you don’t know what your SEO consultant is talking about when they are updating you.
The first term is ALGORITHM which is another word for a formula or set or rules. Within the world of SEO, the most important algorithm is the one Google uses for its search results. Their algorithm basically dictates what helps and what hinders a website to rank highly. There is no way of ever knowing Google’s algorithm in full but many SEO experts run tests on thousands of websites to establish the basics.
A BACKLINK is a link from another website to yours and Google take notice of these when it comes to search ranking. Whilst having lots of backlinks can help, what is more important is the authority and importance of the sites that the links come from. The bigger and more powerful a website is the more power it passes back to your site when it links to you.