Online Marketing

The white, grey and black hats of SEO

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The ultimate goal of many businesses with websites is to attract as many people to those web pages as possible. Most people do this through the use of SEO content, but did you know that there’s a right and wrong way to use SEO?

While it’s easy to assume any way you achieve traffic to your website is a good way, there are some methods Google does not approve of.

The worst thing you can do as a business owner is get in the bad books of the search engine giant. Below we outline the three sections your SEO content can fall into.

White hat
White hat SEO content is what all business owners should aspire to have.

After all, if you end up with black hat SEO content, your search engine rankings will be short lived and this can have a detrimental effect on your business. White hat SEO content is considered white hat if it doesn’t aim to deceive anyone. There are no ‘hard and fast’ rules but this is the gist of what is expected. The content that ranks on Google is the content your potential customers are seeing.

White hat SEO content is for your visitors to read and appreciate, with the end goal being a sale made from that visit to your website.