Responsive search ads are a text ad format used in Google Search campaigns. Instead of writing one fixed ad, you give Google a set of headlines and descriptions. Google then mixes them into different combinations for different searches. Over time it learns which combinations work best.

This sounds simple, but the way you write those pieces makes a big difference. Each line has to work on its own and next to any other line. Pinning, ad strength and testing all affect how your ad turns out. This guide covers the basics for a small business running its own account. Read more