Google AdWords has become one of the premier digital advertising mediums. Many people use AdWords marketing to deliver highly targeted ads to people who are likely to be interested in and to respond to them. However, there are a number of steps to setting up an effective AdWords campaign.

The first, and arguably most important step is to choose the right keywords for your campaign. Getting this right can be the difference between a highly successful AdWords campaign and one which wastes a lot of money. The following tip should help you choose the right keywords and get the most out of your next marketing campaign.

1. Think like a customer:

Ultimately, you want to choose keywords which your customers will type into the Google search bar. Sure, it might seem like a good idea to choose highly popular, targeted keywords which are extremely relevant to your content. However, if no one ever uses them in a search, then you won’t get any hits on your ad. Choose keywords which people are likely to use in their daily searches. You could even consider doing some sort of survey or market research to identify the ultimate customer focused keywords.

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