If you compare eCommerce trends across the world and focus on Australia, it’s clear to see there’s an arrow pointing in the upwards direction. In Australia, eCommerce is growing at a rapid pace and there’s little chance of it slowing down anytime soon.
So, what’s feeding the trend? What’s causing millions of dollars to be spent online rather than in stores? Below are four reasons why eCommerce is so strong in Australia.
Increasing number of social media users
Over 16 million people, or every 7 in 10, in Australia have a Facebook page.
What once used to be a means of staying in contact with friends is now a stage for eCommerce, online shopping, trading and so much more. Businesses are starting to see the benefits of advertising on Facebook rather than in more traditional avenues. This means users are exposed to a range of advertising they may have otherwise missed. The result is huge numbers of products being bought and sold on Facebook to boost what was already a strong eCommerce platform.
This is also thanks to Facebook’s ‘Shop’ section which was developed in 2015.