SEO, or search engine optimisation can be difficult for small websites. They simply don’t have the capacity or the amount of content needed to compete with the major players in the online space, and this can lead to a number of major challenges.
Unfortunately, these challenges can cause smaller websites to suffer, ultimately leading to poor search engine rankings and low traffic. Some of the biggest SEO challenges for small websites include:
Local SEO Optimisation:
A lot of small business websites don’t realise how important it is to optimise their sites for their location. Since a lot of small websites are meant to be complementary to an offline business, it is very important to target your content to people who live in your area. This means that you should use location specific keywords.
However, if you live in a major city or built up area, location related keywords can become quite competitive. This means that you may find it hard to rank highly for them, especially if you are competing against larger businesses with a bigger online marketing budget.
In the world of the internet and online business, any company which doesn’t utilise social media as part of its marketing efforts is giving its competitors a huge advantage. Whether the reason for not using social media is a lack of knowledge or a lack of time there is a simple solution, and that is employing a digital marketingagency to do it all for you.
The first objection that is normally raised with this suggestion is the cost, and yes, a digital marketing agency will require you to pay a fee for their services. But just consider the ‘cost’ of not using social media.
You can be certain most of your competitors are using social media in one way or another. By doing so they are enhancing their brand and building relationships with their followers. The long-term benefit of this is massive as it creates loyal supporters who not only buy their products, they will also promote them without being asked, by sharing social media posts. Every individual who your competitors welcome into the fold via social media is a potential customer that isn’t likely to come your way.
Landing pages are becoming more and more common as the internet expands. They are used for a variety of purposes, but are usually associated with some form of marketing or sales. Most landing pages are quite simple, have little content, and focus on making the viewer take a particular action of believe a particular thing. Landing pages play a huge part in modern web design. If you don’t understand them and what they are used for, then you are losing some serious potential for your website to expand.
What defines a landing page?
Generally, the aim of a landing page is to present a particular point or to sell a particular product. It is therefore important to make sure that you don’t use irrelevant content that is going to distract the viewer. A good landing page has a number of defining features, including:
If you feel that the brand your business or company has is not as strong or effective as it should be compared to your competitors, then it is probably time for you to employ the services of an internet business consultant who specialises in company branding.
The reason some brands are not strong is often down to the fact that the business owner undertook the task of implementing the branding strategy themselves, and whilst this is laudable, in most cases it turns out to be ineffective. The reason it is ineffective is that no matter how good a business person might be, it is unlikely that they are experts in all the fields necessary to create a viable brand.
For instance, there is the crucial first step of researching within the industry or niche what sorts of branding are the most effective. This is not so you can copy another business but there is nothing wrong with taking ideas that work and basing your own branding upon those principles. An internet business consultant will either have those skills themselves or will have someone on their team who is well versed in researching brands and determining what makes them successful.
When it comes to creating a high-quality website which will stand up to the test of time, security is of paramount concern. Hackers are getting cleverer and cleverer every day, and you might find that they target your website if you have any sort of sensitive content.
Sensitive content includes things like your customer’s credit card details, email addresses, or even just your log-in details. Hackers take information about everything and anything that they can get their hands on, and they could lead to the downfall of your site if you aren’t careful. If you choose them wisely, your web hosting provider can make your site a lot more secure. Some providers are very good when it comes to security, others aren’t.
Just a few of the reasons why online security is important for your website include:
Your reputation will take a big hit if your site is hacked:
People don’t trust websites that aren’t secure and that are accessible for hackers. If hackers do come in and steal information from your website – no matter how insignificant the breach is – your reputation will suffer in a dramatic fashion.
To those unfamiliar with SEO, from a distance it can seem as complicated as the wiring inside a passenger jet. Firstly, it is not and secondly it is lot easier to learn SEO than the electrics which keep an aircraft flying.
Nevertheless, there are lots of valid reasons why rather than learning to do SEO for yourself, you would want to outsource to someone else with the knowledge required to get websites higher rankings in the search engines.
If your company is big enough the first possibility might be to employ someone within your business This position would give someone the job of assessing, updating and taking the action required on an ongoing basis to keep the company’s website ranked highly as possible.
Have you ever looked at a particular font, image or shape and thought you recognised it from somewhere? Oh, that’s right, it’s from your favourite clothing shop. Ten minutes later, you’re heading to the website of that business to make a purchase, or you consider shopping there in future.
This is what branding can do for your business. It makes people aware of you and it brings them back for more. If you’re looking for reasons why your branding needs to be solid, see below.
It improves recognition
Without branding, nothing is going to trigger your business and its products and services in the minds of your customers. You are simply another business looking to make your mark on the world with no concrete business plan. The truth is, by investing in branding, you can easily improve the recognition of your business.
Google AdWords has become one of the premier digital advertising mediums. Many people use AdWords marketing to deliver highly targeted ads to people who are likely to be interested in and to respond to them. However, there are a number of steps to setting up an effective AdWords campaign.
The first, and arguably most important step is to choose the right keywords for your campaign. Getting this right can be the difference between a highly successful AdWords campaign and one which wastes a lot of money. The following tip should help you choose the right keywords and get the most out of your next marketing campaign.
Think like a customer:
Ultimately, you want to choose keywords which your customers will type into the Google search bar. Sure, it might seem like a good idea to choose highly popular, targeted keywords which are extremely relevant to your content. However, if no one ever uses them in a search, then you won’t get any hits on your ad. Choose keywords which people are likely to use in their daily searches. You could even consider doing some sort of survey or market research to identify the ultimate customer focused keywords.
The ultimate goal of many businesses with websites is to attract as many people to those web pages as possible. Most people do this through the use of SEO content, but did you know that there’s a right and wrong way to use SEO?
While it’s easy to assume any way you achieve traffic to your website is a good way, there are some methods Google does not approve of.
The worst thing you can do as a business owner is get in the bad books of the search engine giant. Below we outline the three sections your SEO content can fall into.
White hat White hat SEO content is what all business owners should aspire to have.
After all, if you end up with black hat SEO content, your search engine rankings will be short lived and this can have a detrimental effect on your business. White hat SEO content is considered white hat if it doesn’t aim to deceive anyone. There are no ‘hard and fast’ rules but this is the gist of what is expected. The content that ranks on Google is the content your potential customers are seeing.
White hat SEO content is for your visitors to read and appreciate, with the end goal being a sale made from that visit to your website.
When Jeff Bezos started Amazon back in 1994 few could have imagined, other than maybe Bezos himself, that it would grow to be the eCommerce giant that it has today. As the world’s largest online retailer, Amazon has customers in every corner of the globe, and the good news is you can use it to build your own eCommerce business.
The reason it is possible is that a huge part of Amazon’s operation is allowing independent sellers to place their goods for sale on their website and then taking a percentage of each sale.
For businesses, the obvious advantage of selling on Amazon is being able to set up an online store without having to build a website. Another huge benefit is the ability to use Amazon’s logistics system for storage, distribution, and delivery. For anyone wanting to start an eCommerce business the financial advantages of not requiring capital to invest in these systems is enormous.
If you already have products to sell making them available for sale on Amazon is a relatively straightforward process. There are some initial admin tasks as giving each product a unique Amazon code and setting up how you wish to be paid by Amazon but these are straightforward.
Branding is extremely important for any business, be it an SME, an entrepreneurial venture or a big corporation. Big corporations and multinationals are well aware of the importance of branding and have created and cultivated strong brands worth fortunes over the decades of their operations. It is high time that online and small business also learn the value of branding, start implementing it with meticulous care in their strategy to reap the benefits of the concept.
With the advent of online businesses and easy loans available for SMEs and entrepreneurial firms, there are a plethora of organizations out there, each trying their best to provide the best advantage to their customers. However, for customers, what matters the most is the kind of promise that the organization is making to them, and if the promise will be upheld time and again. Therefore, in totality, branding is the sum total of the perceptions that the customers have about the organizational offering. This organizational offering entails not just the product itself, but also the services, the logo and packaging, the reputational management and the kind of marketing efforts entailed to bring the product to the customers.
Whether you are new to SEO or are happy to outsource it all to a consultant or agency there are several SEO terms which you should know and more importantly why they matter so much in the world of search engine optimisation. Without this knowledge, you are at a huge disadvantage especially when you don’t know what your SEO consultant is talking about when they are updating you.
The first term is ALGORITHM which is another word for a formula or set or rules. Within the world of SEO, the most important algorithm is the one Google uses for its search results. Their algorithm basically dictates what helps and what hinders a website to rank highly. There is no way of ever knowing Google’s algorithm in full but many SEO experts run tests on thousands of websites to establish the basics.
A BACKLINK is a link from another website to yours and Google take notice of these when it comes to search ranking. Whilst having lots of backlinks can help, what is more important is the authority and importance of the sites that the links come from. The bigger and more powerful a website is the more power it passes back to your site when it links to you.
If you compare eCommerce trends across the world and focus on Australia, it’s clear to see there’s an arrow pointing in the upwards direction. In Australia, eCommerce is growing at a rapid pace and there’s little chance of it slowing down anytime soon.
So, what’s feeding the trend? What’s causing millions of dollars to be spent online rather than in stores? Below are four reasons why eCommerce is so strong in Australia.
Increasing number of social media users Over 16 million people, or every 7 in 10, in Australia have a Facebook page.
What once used to be a means of staying in contact with friends is now a stage for eCommerce, online shopping, trading and so much more. Businesses are starting to see the benefits of advertising on Facebook rather than in more traditional avenues. This means users are exposed to a range of advertising they may have otherwise missed. The result is huge numbers of products being bought and sold on Facebook to boost what was already a strong eCommerce platform. This is also thanks to Facebook’s ‘Shop’ section which was developed in 2015.
Businesses no longer have to rely on their website to make them money in a competitive eCommerce market. One of the most popular social media platforms in the world is now able to help.
An online business has a lot of marketing tools at their disposal and it needs to find one which best compliments its marketing strategy. Online businesses can make use of social media marketing, effective SEO, email marketing, and digital marketing platforms to reach their customers. However, it is important that the business realize which platform works best for them and where their customers are much more likely to engage with them and make purchase decisions. Many online businesses undermine email marketing and deem it as an older and less efficient marketing method as compared to social media marketing and/or SEO. However, recent researches proof that email marketing is one of the most efficient and cost effective marketing tools for online businesses.
According to a research by McKinsey, email marketing is 40 times more effective than social media marketing in helping the business acquire and retain more customers. Email marketing makes the online business seem much more professional and credible and makes it easier for the client to trust the firm they are dealing with. Moreover, it is much easier for organizational offering to get lost in the social media’s news feed rather than in an inbox. By incorporating newsletters in email marketing, the customers do not only stay abreast of the organizational offerings but are also able to forge a personal connection with the online business by staying abreast of their internal environment as well.
Online businesses need online marketing strategies and platforms to market their presence and offerings to the public effectively. No matter how good the product or service is, if it is not marketed or communicated properly, it won’t be able to prompt the customers to make a purchase. More and more online businesses lately have started using Adwords to market their offerings effectively. Adwords is an advertising network which is powered by Google and helps the businesses in advertising their products and services effectively on Google search results and on its affiliate websites as well. The reason more and more online retailers are now choosing to use Adwords is because it provides fast results, and ensures that the advertised content is immediately available on Google search engines.
Adwords is easy to use and online retailers and businesses can use it effectively to market their offerings. The way Adwords works is that the online business informs Google about what offerings they want to advertise on the search results as per the key words used by the customers. Then, once the advertisement is up, every time a customer uses and clicks on the advertisement, Google charges accordingly per click. However, Google charges different amounts per click and the charges vary according to the amount bade initially and according to the amount that competitors are willing to bid for the same slot and keyword.
There are many different types of web hosting out there. Each one is generally suited to a particular class of websites and website needs. Traditional types of web hosting include things like shared hosting, VPS hosting, and dedicated hosting.
A more recent web hosting development comes in the form of cloud hosting. Cloud hosting provides attractive hosting solutions for a wide range of web designers and developers, and is growing in popularity every single day.
What is cloud hosting?
Basically, cloud hosting involves the use of a lot of individual servers connected to form one huge server. This means that the collective server’s computing power is much, much greater than any one of the individuals, and this reduces things like server downtime and slow page load speeds.
The beauty of cloud hosting is that it is scalable. Many website owners find that, after some period of time, their current web hosting service simply isn’t doing the job any more (when using traditional hosting methods). This means that they have to go through the complicated process of upgrading their hosting plan, transferring their website to a new server, and setting it up again. This can be timely and costly.
Online businesses need effective marketing strategies and techniques to ensure that their brand and their offerings are presented to the customers in the most efficient way. Social media marketing has proved to be quiet a boon for online businesses as it doesn’t only help the business to reach out to their client base but also makes engaging with them quite easy. Some of the perks that social media marketing presents to online businesses are as follows:
It helps the online business in gathering valuable insights from the customers. Social media gathers valuable data from the customers on a daily basis and this wealth of information can be used by online businesses to gather insights about users’ buying behaviors and patterns, their preferences, their feelings and associations about the brand and other topics. These insights can then be utilized to not only tailor the business offering but also tailor the way customers are reached through social media.