Google AdWords has become one of the premier digital advertising mediums. Many people use AdWords marketing to deliver highly targeted ads to people who are likely to be interested in and to respond to them. However, there are a number of steps to setting up an effective AdWords campaign.
The first, and arguably most important step is to choose the right keywords for your campaign. Getting this right can be the difference between a highly successful AdWords campaign and one which wastes a lot of money. The following tip should help you choose the right keywords and get the most out of your next marketing campaign.
- Think like a customer:
Ultimately, you want to choose keywords which your customers will type into the Google search bar. Sure, it might seem like a good idea to choose highly popular, targeted keywords which are extremely relevant to your content. However, if no one ever uses them in a search, then you won’t get any hits on your ad. Choose keywords which people are likely to use in their daily searches. You could even consider doing some sort of survey or market research to identify the ultimate customer focused keywords.
- Make sure that your keywords are highly targeted:
Using general keywords that are loosely related to your content will result in a lot of wasted money. People will click on your ads to see what you have to offer, but will leave your website just as quickly when they realise that you can’t give them what they want. Choosing targeted keywords will help you make sure that each click on your ads has a high chance of converting, giving you better value for money.
- Get rid of negative keywords:
Google’s advertising settings are quite advanced, allowing you to tweak just about anything that you want to. One of the best things to do is to remove negative keywords. Negative keywords are those which aren’t really relevant to your ad, but which can trigger it anyway. Getting rid of them will make sure that your money isn’t wasted on people who aren’t interested in what you have to offer.
- Remember, you don’t have to choose too many keywords:
A lot of people fall into the trap of choosing way too many keywords in the hope of increasing the number of conversions they get. This can lead to the inclusion of irrelevant keywords, general keywords, and keywords which won’t lead to a high percentage of conversions. Choosing a couple of highly targeted keywords is generally a much better option than choosing a whole list of somewhat relevant ones.
Google AdWords marketing campaigns can be an extremely effective way of driving the right people to your website or online store. If you need more information, Google has a whole lot of articles and web pages free for you to use.